Throughout the day the skin on your face is continually covered with bacteria, pollutants, viruses, dirt, and old (dead) skin cells. Daily facial washing removes these impurities to give the skin a fresh look. The final step in properly cleaning your face is important for achieving great skin. While the feeling of freshly washed skin is wonderful, it is crucial to always moisturize after cleansing your face. Your cleanser removes oil from your face, so an emollient is a great way to ensure your skin is healthy, hydrated, and glowing.