Lotion is a skin care product that is used to soothe dry skin and is sometimes formulated with ingredients that are intended to offer added benefits to the skin. For a soft, smooth shave, try Cetaphil Gentle Skin Cleanser instead of your regular shaving cream or foam, and finish with Cetaphil Moisturizing Lotion or Cetaphil Daily Advance. It is the best product for men and it keep skin soft and smooth. It is the best product for men's grooming.